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Paratexts on a social network site and their relevance in the production of meaning—Results of a qualitative investigation of Twitter-Feeds

dc.contributor.authorVölcker, Matthias
dc.date.accessioned2020-12-04T12:43:40Z
dc.date.available2020-12-04T12:43:40Z
dc.date.issued2020de
dc.identifier.urihttp://resolver.sub.uni-goettingen.de/purl?gs-1/17680
dc.description.abstractIn this paper, paratexts as a component of developmental and marketing processes of movie-productions on Social Network Sites (SNS) are investigated. Paratexts are phenomena that prepare and accompany the reading and interpretation of texts/movies. First, a brief introduction into a complex and ambivalent state of research on paratexts will be given. Then the paper presents the results of a qualitative study, which was realized with the help of Grounded Theory, where marketing-paratexts of movie feeds on Twitter are at the center of the investigation. The research shows that movie-studios are manifoldly active on Social Network Sites and fall back on different paratextual materials that are placed around the medium as an interpretative perimeter. The associated activities are also characteristics of complex interactive processes. In this, recipients are actively involved. Producers/Production-Studios attempt to establish a relationship, whereby Social Network Sites are used as distributional and interactive platforms and as a vital part for preparing and developing a story.de
dc.description.sponsorshipOpen-Access-Publikationsfonds 2020
dc.language.isoengde
dc.rightsopenAccess
dc.rightsNamensnennung 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectEmotions; Twitter; Social networks; Marketing; Sharks; Social communication; Advertising; Fearde
dc.subject.ddc300
dc.titleParatexts on a social network site and their relevance in the production of meaning—Results of a qualitative investigation of Twitter-Feedsde
dc.typejournalArticlede
dc.identifier.doi10.1371/journal.pone.0238765
dc.identifier.doi10.1371/journal.pone.0238765.g001
dc.identifier.doi10.1371/journal.pone.0238765.g002
dc.identifier.doi10.1371/journal.pone.0238765.t001
dc.identifier.doi10.1371/journal.pone.0238765.t002
dc.type.versionpublishedVersionde
dc.relation.eISSN1932-6203
dc.bibliographicCitation.volume15de
dc.bibliographicCitation.issue9de
dc.bibliographicCitation.firstPage1de
dc.bibliographicCitation.lastPage27de
dc.type.subtypejournalArticle
dc.bibliographicCitation.articlenumbere0238765de
dc.description.statuspeerReviewedde
dc.bibliographicCitation.journalPLOS ONEde


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