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Too cold for warm glow? Christmas-season effects in charitable giving

dc.contributor.authorMüller, Stephan
dc.contributor.authorRau, Holger A.
dc.date.accessioned2019-07-02T13:18:20Z
dc.date.available2019-07-02T13:18:20Z
dc.date.issued2019de
dc.identifier.urihttp://resolver.sub.uni-goettingen.de/purl?gs-1/16208
dc.description.abstractThis paper analyzes seasonal effects and their potential drivers in charitable giving. We conduct two studies to analyze whether donations to the German Red Cross differ between the Christmas season and summer. In study 1 we find that in the pre-Christmas shopping season prosocial subjects almost donate 50% less compared to prosocials in summer. In study 2 we replicate the low donations in the Christmas season. In an extensive questionnaire we control for several causes of this effect. The data suggest that the higher prosocials' self-reported stress level, the lower the donations. The higher their relative savings, the lower the giving. Our questionnaire rules out that "donation fatigue" matters. That is, donations do not depend on the number of charitable campaigns subjects are confronted with and their engagement in these activities during Christmas season outside the lab.de
dc.description.sponsorshipOpen-Access-Publikationsfonds 2019
dc.language.isoengde
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectProsocial behavior; Psychological stress; Questionnaires; Analysis of variance; Behavior; Emotions; Experimental design; Marketingde
dc.subject.ddc330
dc.titleToo cold for warm glow? Christmas-season effects in charitable givingde
dc.typejournalArticlede
dc.identifier.doi10.1371/journal.pone.0215844
dc.identifier.doi10.1371/journal.pone.0215844.g001
dc.identifier.doi10.1371/journal.pone.0215844.g002
dc.identifier.doi10.1371/journal.pone.0215844.g003
dc.identifier.doi10.1371/journal.pone.0215844.g004
dc.identifier.doi10.1371/journal.pone.0215844.s001
dc.identifier.doi10.1371/journal.pone.0215844.s002
dc.type.versionpublishedVersionde
dc.relation.eISSN1932-6203
dc.bibliographicCitation.volume14de
dc.bibliographicCitation.issue5de
dc.type.subtypejournalArticle
dc.identifier.pmid31116743
dc.bibliographicCitation.articlenumbere0215844de
dc.description.statuspeerReviewedde
dc.bibliographicCitation.journalPLOS ONEde


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