Author Gassler, Birgit
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2018 | Journal Article
Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil
Gassler, B. & Spiller, A. (2018)
Journal of Cleaner Production, 195 pp. 21-31. DOI: https://doi.org/10.1016/j.jclepro.2018.05.039
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2018 | Journal Article
Keep on grazing: factors driving the pasture-raised milk market in Germany
Gassler, B.; Xiao, Q.; Kühl, S. & Spiller, A. (2018)
British Food Journal, 120(2) pp. 452-467. DOI: https://doi.org/10.1108/BFJ-03-2017-0128
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2018 | Journal Article |
Consumer Preferences for Superfood Ingredients - the Case of Bread in Germany
Meyerding, S.; Kürzdörfer, A. & Gassler, B. (2018)
Sustainability, 10(12) art. 4667. DOI: https://doi.org/10.3390/su10124667
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2019 | Journal Article
Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine
Gassler, B.; Fronzeck, C. & Spiller, A. (2019)
International Journal of Wine Business Research, 31(2) pp. 221-242. DOI: https://doi.org/10.1108/IJWBR-09-2017-0062
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2021 | Journal Article
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes
Weinrich, R. & Gassler, B. (2021)
Journal of Retailing and Consumer Services, 63 art. S096969892100285X. DOI: https://doi.org/10.1016/j.jretconser.2021.102719
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